Syncis is an insurance marketing organization that was co-founded by John Kim in 2009 to facilitate the recruitment and mentoring of people who wish to start second careers in financial services. A key aspect of the company’s mentorship process revolves around teaching new Associates about the various marketing techniques they can use to build exposure for the products they sell and, as importantly, how to use them more effectively. Marketing is an issue for many small business owners and independent contractors, so consider these pointers to make your strategies as effective as possible.
Understand Your Limitations
While it is crucial that you invest in your marketing, you also need to understand that there will be limitations one what you can do based on your current circumstances. You need to know what these limitations are before you can start creating a strategy. This will allow you to eliminate marketing techniques that may prove too costly, resulting in the creation of a strategy that is focused around achieving the highest return on your marketing investment.
Understand Your Products
If you don’t understand your own products, there is little chance that you will be able to get potential customers to understand them either. Spend time learning as much as possible about what you sell so you are prepared to answer any questions that come your way. This will also prove useful in direct sales, as understanding your products means you are able to focus on the ones that will serve your clients’ needs. Your marketing materials should demonstrate this knowledge and you should aim to make yourself an authority in your field.
The Internet provides a plethora of marketing opportunities for those who are willing to take them, many of which do not require substantial investment. Social media sites are an excellent place to get the word out about the product you sell, plus they offer you the chance to interact directly with people who may later become your clients. You may also consider setting up a blog, which can be done for free in many cases, where you dig down into the details of your products and provide more information to clients, thus establishing yourself as an authority who clients are more likely to trust.
Encourage Word of Mouth
At the end of the day, the quality of your product or service is going to play a large part in how much success you experience. Word of mouth is one of the most effective marketing tools, as people are more likely to trust the opinions of people they know over random marketing literature. Focus on providing the highest quality service possible and encourage happy customers to speak about their experiences with you.
John Kim Syncis is the Co-Chairman of Syncis.